This World No Tobacco Day, Rusan Pharma’s nicotine patch brand ‘2baconil’ has unveiled a quirky anthem-driven campaign titled “2baconil Kar, Zindagi Fulfil Kar.” The new campaign represents a bold creative shift in anti-tobacco messaging – moving away from fear-based scare tactics and instead embracing empathy, relatability, and humour. By positioning 2baconil as a non-judgmental, supportive quit-smoking partner, the campaign speaks to people who smoke in their own language and with a dose of light-hearted encouragement.
Rusan Pharma's '2baconil' launches a new anti-tobacco campaign named '2baconil Kar, Zindagi Fulfil Kar.' The campaign shifts from fear-tactics to empathetic and humorous messaging, driven by an anthem that encourages smokers to quit. The initiative uses relatable scenarios, aiming to inspire a smoke-free life.
